Background and task

Pizza Slice was established by friends who all have a passion for creating gourmet pizzas. Their goal for the company is to become a well-known local pizzeria where friends and families can get together and enjoy pizza made from only the finest, freshest ingredients.

Seeing their customers happy and content is essential. So is establishing a solid brand for Pizza Slice. The company's brand personality is sincerity and can be described as down-to-earth, honest, wholesome and cheerful. The company requires a brand identity to communicate effectively with its target audience.